Why Democrats lose Elections - And What They Should Do About It

The Democrats are great at marketing to their own people. The problem is that if you want to win an election, you actually have to reach out the other side and frame the message in a way the other side can understand.

The one line from the Hillary Clinton clown parade that I remember was “look at the website. It’s all there”. Now, I am sure there was a website and have no doubt that “it” was all there. However, I never bothered to look. Neither did most Americans.

On the other side was a boisterous chant “lock her up! Lock her up!”. Never mind that there was no reason to lock her up, or a website that explained the reasons to lock her up. It was just a brilliant slogan based upon a sliver of non-fact.

If you want to win the war of words about the “Endangered Species” Act, rename it to the Noah’s Ark Act or Saving God’s Creatures Act. The rural world cares not one lick about “Endangered” and has no knowledge of “Species”. You want to win a war of words that involves them, use the terminology they use in Church, because that is where they go – a lot.

The Democrats like to use the phrase “conflict of interest” to describe Trump’s obvious conflicts. Does this resonate with the masses? What is a Conflict of Interest anyway? The man is set about making America Great Again. If you want to win a war of words, you have to weaponize your phrases, not use some educated Ivy League economic club terminology.

Then, you have to keep using that weapon until everyone else is using your weapon to describe the problem.

If you want to describe Trump’s Russia problem, you need to call him a Russian Stoogie. Name him Vladimir Trump. Call him Traitor Trump in your speeches, Democratic Congressmen and Senators – because he Sold Out. Don’t hold back on the caviar and vodka jokes. Make cartoons with Trump sitting meekly in Putin’s kangaroo pocket drinking from a baby bottle.

If you want to keep the “Estate Tax”, don’t let Republicans rename it to the “Death Tax”. Call it the “Aristocrat’s Tax” and talk about how it was designed to make sure future generations actually work for a living instead of passing on wealth to their children.

If you want to pass a “Carbon Tax”, quit calling it a “Carbon Tax”. For heavens, sake what is Carbon? And I am being taxed enough already! Call it “Saving God’s Green Earth Act”. It’s the Law that prevents Florida and California going under water. Who cares if Antarctica is melting? Let it melt!

And if you want to make Conservative into a bad word, quit calling Republicans Conservatives. Call them the Primitives. They want to bring back Primitive ideas and take the world back to an Ancient place. Make Conservative into Primitive and make the whole thing into a bad word like “Liberal”.

Repeat these terms repeatedly (again and again!) even if there is not a sliver of fact to them. Your opposition has no interest in facts. Your job is to make other people repeat your slogans.

You want the country to kvetch about the health care mess, tell them to “kiss your health care goodbye” and how your cancer stricken children will die on the streets like they used you while people go bankrupt. Make jokes about how the Republicans are planning on a Million Dollar Deductible on your health care plan. Don’t talk about Obamacare repeals. The GOP made sure that the word “Obamacare” is toxic.

And if you really want to win, couch your health care desires in pro-life terms. You are the Pro Life party. You want to make sure all Children don’t die because they lose their health care. You want to make sure people don’t have heart attacks and diabetes. You want HUMAN LIFE to live! Who is going to be opposed to that anyway?

Never mind the facts. They do not matter. What matters is how you phrase what you want. Your job is to come up with slogans that will make your positions appealing to the vast majority of this country – not just the liberal elites living in big cities.